Meet Your Team

Danielle Letayf: Personal Brand Coach

Danielle is the personal branding coach who turns your story into your superpower. With years of experience crafting bold, authentic brands for individuals, startups and corporates, she knows how to cut through the noise and get to the heart of what makes you unforgettable. Danielle isn’t about fluff or surface-level advice—she dives into the messy, uncertain parts with you to uncover the badass you already are. Whether you're laying the foundation for your personal brand or leveling up an established one, she’s the relatable partner-in-crime you want in your corner. She’s here to help you build a brand that’s as powerful as you are—and make sure you see that power, too.

Ruth Kimani: Podcast Agent

Ruth is the podcast powerhouse you want in your corner. She’s connected hundreds of thought leaders to top-tier podcasts, helping them share their stories, build authority, and reach the right audience. Ruth doesn’t just open doors—she kicks them down, making sure every opportunity is the right fit. With an eye for killer matchmaking and a no-BS approach, she takes the stress out of the process, handling the details so you can focus on showing up and making an impact.

Proof We’re the Real Deal 💅🏾

  • "I had a super positive experience working with Badassery. Their targeted outreach helped me appear on podcasts most relevant to my goals and topic areas. They not only boosted my business' exposure, but also helped me build a valuable content library to support my personal brand. This team brought me farther than I could have gone alone."

    — Kerry Ann, Founder @ Eluminate Labs

  • "Podcast guesting was really insightful for us to learn how to tell a compelling narrative outside of the sales process. It's one thing to have a story for investors; it's quite another when you're speaking to a niche audience. Working with Badassery got us clear on how to represent ourselves and our product publicly. Plus, we had fun along the way!"

    — Mia & Elissa, Co-founders @ Huxly

  • "Working with Badassery allowed me to bring my business to the masses. The team matched me with podcasts that were aligned with my company brand and career prowess. I even got leads from a podcast episode! If you’re looking to amplify your voice while not wasting any time doing it on your own, I recommend Badassery 100%.”

    — Kerry, Independent Project Manager & Asana Consultant